By Nahla El Gendy

Go Clean

Go Clean, a recycling solutions company aiming to increase public environmental awareness, founded by Mohamed Hamdy ’13, is using its resources to help combat COVID-19 by sanitizing public and private entities. Go Clean sanitized the premises of the Advance Society for Autism and Other Disabilities to provide a safe environment for its community members, helping them stay safe and healthy.


In collaboration with Ahl Masr Foundation, the first hospital in Egypt, the Middle East and Africa to offer free treatment to victims of accidents and burn injuries, Breadfast sent kahk (sweet pastry) boxes to 700 COVID-19 patients, doctors and nurses in three quarantine hospitals. It is also offering a 10% discount on all products to Egypt’s white soldiers, including medical doctors, pharmacists and nurses. “This is our way of showing solidarity and appreciation to these COVID-19 fighters,” said Yehia El Darawy ’12, ’17 Breadfast country manager.


The Bakery Shop has launched #TBS_Good_Deeds internal initiative to make an impact in response to the COVID-19 pandemic. According to Sameh El Sadat ’05, co-founder of TBS along with Tarek El Nazer ’06 and Basel Mashhour ’04, the bakery is following the People First philosophy, which prioritizes both consumers and employees while strictly applying the World Health Organization’s procedures on all staff, stores and company premises. 

On a larger scale, TBS has supported a local community initiative through a 50% discount to Egypt’s white soldiers, which was met with great demand. They also sent two waves of medical supplies to aid hospital staff. In addition, TBS joined #ClapForYourCarers global community initiative on March 26, 2020 to applaud the global efforts shown by all frontline workers during the pandemic — from health care professionals and armed services to shopkeepers, waste collectors, manufacturers as well as public transport and delivery personnel — who have been working outside for others to #StayHome.

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